Numbers
10DLC
10-Digit Long Code. A standard local phone number registered for A2P (application-to-person) messaging with carrier-approved campaign registration.A
Automated Mode
A send mode where Thompson Sampling automatically selects the best-performing creative for each contact, balancing exploration of new creatives with exploitation of proven winners.Audience
A saved set of filter conditions defining which contacts should receive a message. Audiences can be dynamic (evaluated at send time) or static (fixed set).Attribution
The process of linking conversions back to the messages that drove them. Trackly uses first-click attribution.Attribution Window
The time period after a click during which conversions are attributed. Default is 7 days.B
BYOC
Bring Your Own Carrier. Using your own SMS provider credentials instead of Trackly-provisioned numbers. Configure webhook forwarding from your provider to Trackly.Blast Mode
A send mode where you manually select message variants and their percentage distribution.Bot Detection
Filtering automated clicks (from security scanners, crawlers, etc.) to ensure accurate metrics.C
Campaign
See Schedule.Carrier
The mobile network operator (e.g., Verizon, AT&T, T-Mobile) that delivers messages to recipients.Click Rate
The percentage of sent messages that resulted in a link click. Calculated as Clicks / Sends × 100.Contact
A phone number in the system. Contacts can be subscribed to multiple lists.Conversion
A tracked sale or action attributed to a message click.Creative
A reusable message template with placeholders for links.Creative Studio
LLM-powered tool for generating SMS message copy and interstitial landing pages using AI.D
DNC
Do Not Call. A compliance status indicating a contact should not receive messages. Contacts can be flagged as DNC and filtered via audience conditions.Delivery Rate
The percentage of sent messages successfully delivered to handsets.Dynamic Audience
An audience that’s evaluated at send time, so its membership can change.E
EPC (Earnings Per Click)
Revenue divided by clicks. Indicates traffic quality.E.164
International phone number format: +[country code][number]. Example: +14155551234F
Failed Message
A message that could not be delivered, stored in the dead-letter queue (FailedMessage collection) with the failure reason. Discord alerts are sent for failed messages.Frequency Capping
Limiting how often a contact can receive messages within a time period.I
Interstitial
An intermediate landing page shown between an SMS link click and the final destination URL. Used for compliance messaging, bot filtering, or pre-sell content. Three modes: custom, list_default, and none.J
Journey
An automated sequence of messages triggered by an event (like joining a list).Journey Enrollment
A contact’s progress through a journey, tracked step by step.L
ListContact
The subscription relationship between a Contact and a SendingList.Long Code
A standard 10-digit phone number used for SMS.LTV (Lifetime Value)
Total revenue attributed to a contact or cohort over time.M
MSISDN
Mobile Station International Subscriber Directory Number. Technical term for a phone number.ML Selection
Machine learning-based automatic selection of the best creative for each contact.O
Offer
An affiliate promotion with a tracking URL and payout information.Opt-Out
When a contact unsubscribes by replying STOP or similar.OTP
One-Time Passcode. A single-use verification code sent via SMS for phone number verification or two-factor authentication.P
Postback
A server-to-server notification of a conversion from an affiliate platform.Preview Page
An intermediate page shown before redirect to filter bot clicks.R
RPS (Revenue Per Send)
Revenue divided by sends. Key efficiency metric.S
Schedule
A campaign configuration specifying what to send, to whom, and when.Segment
A unit of SMS billing. Standard SMS = 160 characters per segment.Sending List
A phone number configuration including provider credentials and subscriber list.Short Code
A 5-6 digit number used for high-volume SMS.Short Link
A shortened, trackable URL (e.g., trk.ly/abc123).Static Audience
An audience with fixed membership, not re-evaluated at send time.T
TCPA
Telephone Consumer Protection Act. US regulation governing SMS marketing. Trackly enforces TCPA quiet hours (8 AM - 9 PM local time) for US numbers.Thompson Sampling
A Bayesian machine learning algorithm used in Automated Mode to balance exploration (testing new creatives) with exploitation (favoring proven performers). Optimizes for Revenue Per Send.Toll-Free Number (TFN)
An 1-800 style number that can be used for SMS. Also abbreviated as TFN.V
Variant
A message version within a campaign, used for A/B testing.W
Wait Step
A journey step that pauses for a specified duration.Webhook
An HTTP callback that delivers event data in real-time.Welcome Journey
An automated sequence that triggers when contacts join a list.White Label
A branded version of the Trackly SMS platform deployed under a custom domain with custom branding, colors, and logo.Next Steps
Data Model
Understand platform entities
Platform Overview
See the full platform overview