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Offers represent the products or promotions you’re driving traffic to. Trackly tracks clicks, conversions, and revenue for each offer.

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What is an Offer?

An Offer contains:
  • A tracking URL (destination)
  • Payout information
  • Performance metrics
  • Platform integration settings

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Creating Offers

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Manual Creation

  1. Go to Offers
  2. Click New Offer
  3. Enter details:
    • Name
    • Tracking URL
    • Payout (CPA, CPC, etc.)
  4. Save

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Platform Sync

Sync offers automatically from:
  • TUNE/HasOffers
  • Everflow
  • Other affiliate platforms
See TUNE Integration for setup.

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Offer Fields

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Linking Offers to Messages

In creatives, bind offers to link placeholders:
When sent, the link becomes a trackable URL pointing to the offer.

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Performance Tracking

Each offer tracks:

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7-Day Rolling Stats

The offer list shows 7-day rolling performance:

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Offer Status

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Bot Filtering

Enable bot filtering per offer with the filter_bots boolean:
When enabled, bot detection is applied to clicks on this offer. See Bot Detection for details.

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URL Parameters

Static query parameters on your offer URL pass through untouched:
You do not need to add a click-id parameter. Trackly attaches its click identifier to the URL automatically when a contact clicks — sub5 for Everflow offers, ad_id for other platforms — and conversion syncs match on that identifier for attribution. ({{click_id}} is not a supported macro; if present it is passed through as literal text.)

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Multiple Offers in Messages

Use multiple link placeholders for different offers:
Each link can point to a different offer, tracked separately.

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Best Practices

“Summer Clothing Sale - 30% Off” beats “Offer 123”
Expired or broken links hurt engagement. Archive old offers.
Update payout amounts when they change for accurate revenue reporting.
If using platform integration, ensure sync runs frequently.

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Next Steps

TUNE Integration

Sync from TUNE/HasOffers

Revenue Tracking

Attribution and payouts