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Offers represent the products or promotions you’re driving traffic to. Trackly tracks clicks, conversions, and revenue for each offer.

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What is an Offer?

An Offer contains:
  • A tracking URL (destination)
  • Payout information
  • Performance metrics
  • Platform integration settings

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Creating Offers

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Manual Creation

  1. Go to Offers
  2. Click New Offer
  3. Enter details:
    • Name
    • Tracking URL
    • Payout (CPA, CPC, etc.)
  4. Save

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Platform Sync

Sync offers automatically from:
  • TUNE/HasOffers
  • Everflow
  • Other affiliate platforms
See TUNE Integration for setup.

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Offer Fields

FieldDescription
NameDisplay name for the offer
Tracking URLDestination URL with tracking params
PayoutAmount earned per conversion
Payout TypeCPA, CPC, revshare
StatusActive, paused, archived
AdvertiserThe brand/company

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Linking Offers to Messages

In creatives, bind offers to link placeholders: 
Creative: "Shop our sale: {{link1}}"
Offer binding: {{link1}} → Summer Sale Offer
When sent, the link becomes a trackable URL pointing to the offer.

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Performance Tracking

Each offer tracks:
MetricDescription
ClicksTotal clicks to this offer
ConversionsAttributed sales
RevenueTotal payout earned
EPCEarnings per click (revenue_7d / clicks_7d)
Conversion RateConversions / Clicks

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7-Day Rolling Stats

The offer list shows 7-day rolling performance: 
Summer Sale
Clicks: 2,450 (7d)
Conversions: 98
Revenue: $2,352
EPC: $0.96

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Offer Status

StatusMeaning
ActiveAvailable for use
PausedTemporarily disabled
ArchivedHidden but preserved

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Bot Filtering

Enable bot filtering per offer with the filter_bots boolean: 
filter_bots: true
When enabled, bot detection is applied to clicks on this offer. See Bot Detection for details.

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URL Parameters

Offer URLs can include dynamic parameters: 
Base URL: https://advertiser.com/offer?promo=summer
With click ID: https://advertiser.com/offer?promo=summer&click_id={{click_id}}
{{click_id}} is replaced with the unique click identifier for attribution.

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Multiple Offers in Messages

Use multiple link placeholders for different offers: 
"Clothing: {{link1}}
Electronics: {{link2}}
Accessories: {{link3}}"
Each link can point to a different offer, tracked separately.

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Best Practices

“Summer Clothing Sale - 30% Off” beats “Offer 123”
Expired or broken links hurt engagement. Archive old offers.
Update payout amounts when they change for accurate revenue reporting.
If using platform integration, ensure sync runs frequently.

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Next Steps

TUNE Integration

Sync from TUNE/HasOffers

Revenue Tracking

Attribution and payouts