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This quickstart walks you through creating a welcome journey that automatically messages new contacts.

What You’ll Build

A 3-message welcome series:
  1. Immediate welcome with discount
  2. Bestsellers after 24 hours
  3. Final reminder after 3 days

Prerequisites

A sending list to trigger enrollment
2-3 creatives for your welcome messages

Step 1: Create the Journey

  1. Navigate to Welcome Journeys in the sidebar
  2. Click Create Journey (or Create a journey if the list is empty)
  3. Name it: “Welcome Series - Main List”

Step 2: Set the Trigger

Configure when contacts enter: New contacts added to this list will automatically enter the journey. Trigger types include:
  • List-based: Contact is added to a specific list (most common)
  • Custom field: A custom field matches a condition (with operators: eq, ne, in, not_in, exists, contains)
  • Any: Any new contact, no additional conditions

Step 3: Add Welcome Message (Step 1)

  1. Click Add Step
  2. Select Send Message
  3. Choose your welcome creative:
  4. Bind an offer to the link

Step 4: Add Wait (Step 2)

  1. Click Add Step
  2. Select Wait
  3. Set duration: 24 hours

Step 5: Add Bestsellers Message (Step 3)

  1. Click Add Step
  2. Select Send Message
  3. Choose your bestsellers creative:

Step 6: Add Another Wait (Step 4)

  1. Click Add Step
  2. Select Wait
  3. Set duration: 3 days

Step 7: Add Final Message (Step 5)

  1. Click Add Step
  2. Select Send Message
  3. Choose your reminder creative:

Step 8: Add Exit (Step 6)

  1. Click Add Step
  2. Select Exit

Step 9: Review the Flow

Your journey should look like:

Step 10: Activate

  1. Use the Flow / List view toggle to review the sequence
  2. Fix any validation errors — they block Save until resolved
  3. Click Create Journey to save (the button reads Save Changes when editing an existing journey)
  4. Click Activate
The journey is now live! New contacts will automatically receive your welcome series.

Testing Your Journey

To test:
  1. Create a test contact with your phone number
  2. Add them to the trigger list
  3. You should receive the first message immediately
  4. Wait (or ask support to accelerate) to verify subsequent steps

Adding a Condition (Optional)

Make it smarter with branching: After Step 4 (Wait 3 days), add a condition:
This avoids messaging contacts who already engaged.

Monitoring Your Journey

View journey performance:
  1. Go to Welcome Journeys
  2. Click on your journey
  3. See:
    • Total enrollments
    • Active (in progress)
    • Completed
    • Per-step metrics

Troubleshooting

Check:
  • Is the journey active?
  • Are contacts being added to the trigger list?
  • Have they already been enrolled before?
Verify:
  • Is the contact still subscribed?
  • Are the creatives active?
  • Is the sending list working?

Next Steps

Journey Conditions

Add branching logic

Journey Examples

More patterns