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Trackly SMS provides detailed reporting to help you understand performance, optimize campaigns, and track ROI.

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Available Reports

Performance Report

Sends, clicks, conversions by various dimensions

LTV Cohort Report

Lifetime value analysis by signup cohort

Dashboard KPIs

At-a-glance key metrics

Campaign Reports

Per-campaign performance

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Dashboard

The main dashboard shows:
MetricDescription
Messages SentTotal messages sent
Delivery Rate% successfully delivered
Click Rate% that clicked
RevenueTotal attributed revenue
Opt-outsUnsubscribes

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Time Range

View metrics for:
  • Today
  • Last 7 days
  • Last 30 days
  • Custom range

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Sparklines

Mini charts show trends over time for quick pattern recognition.

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Performance Report

Deep dive into performance by dimension:

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Available Dimensions

DimensionExample
DateDaily performance
CreativeBy message template
OfferBy affiliate offer
Sending ListBy phone number
CustomYour defined dimensions

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Metrics Available

MetricDescription
SendsMessages sent
DeliveredSuccessfully delivered
ClicksLink clicks
ConversionsAttributed conversions
RevenueTotal revenue
Click RateClicks / Sends
Conv RateConversions / Clicks
RPSRevenue per Send

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LTV Cohort Report

Analyze value over time by signup cohort: 
January 2024 signups:
- 7-day revenue: $12,000
- 30-day revenue: $28,000
- 60-day revenue: $38,000
- Lifetime: $45,000

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Cohort Dimensions

Break down by:
  • Signup date
  • Signup list
  • Carrier
  • Custom fields

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Time Windows

View revenue at:
  • 7 days
  • 14 days
  • 30 days
  • 60 days
  • Lifetime

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Exporting Data

Export reports for external analysis:
  1. Run your report
  2. Click Export
  3. Choose format (CSV, Excel)
  4. Download file

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Discord Access

View stats from Discord: 
/sms usage period:month
/sms balance
See Discord Commands for details.

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Next Steps

Dimensions

Configure custom dimensions

Metrics

Understand each metric