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Trackly SMS provides detailed reporting to help you understand performance, optimize campaigns, and track ROI.

Available Reports

Performance Report

Sends, clicks, conversions by various dimensions

LTV Cohort Report

Lifetime value analysis by signup cohort

Dashboard KPIs

At-a-glance key metrics

Campaign Performance

Group the Performance report by Send Name for per-campaign results

Dashboard

The main dashboard shows:

At a Glance

The dashboard shows fixed Today and 7-day KPIs, plus 30-day trend charts. There’s no custom time-range selector. The Top Creatives, Top Offers, and Top Lists tables (7 days) show a trend arrow — up, down, or flat — on each row. The full 30-day charts, Sends & Revenue and List Growth, sit in their own cards above those tables.

Performance Report

Deep dive into performance by dimension:

Available Dimensions

Metrics Available

Delivered counts and delivery rate are on the Deliverability tab of the Performance report. Use the Metrics column picker to show or hide columns such as Attempts, Segments, Unsubs, Cost, Profit and EPC.

LTV Cohort Report

Analyze value over time by signup cohort:

Cohort Dimensions

Break down by:
  • Date
  • Week
  • Month
  • List name
  • Carrier
  • Custom dimensions

Time Windows

View revenue at:
  • 7 days
  • 14 days
  • 30 days
  • 60 days
  • Lifetime

Exporting Data

CSV export is available on the Performance report, its Deliverability tab, and the Lifetime Value report:
  1. Run your report
  2. Click Export
Each click downloads a CSV file directly — there’s no format chooser, and Excel export isn’t supported.

Discord Access

View stats from Discord:
See Discord Commands for details.

Next Steps

Dimensions

Configure custom dimensions

Metrics

Understand each metric