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Attribution connects revenue back to the messages and offers that drove it. Understand how Trackly tracks the customer journey.

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Attribution Model

Trackly uses first-click attribution:
  • The first click on a message gets credit for conversions
  • Subsequent clicks are tracked but not counted as new engagements
  • Conversions within the attribution window are linked to that click

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Attribution Window

The attribution window defines how long after a click a conversion can be attributed: 
Click at 10:00 AM
Attribution window: 7 days
Conversion at 3:00 PM same day → Attributed ✓
Conversion at 8 days later → Not attributed ✗
Default window: 7 days (configurable per offer)

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How It Works

1

Message sent

Message with tracked link sent to contact
2

Contact clicks

Click recorded with timestamp
3

Contact converts

Purchase/conversion on advertiser site
4

Conversion synced

Conversion data synced from affiliate platform
5

Attribution matched

System matches conversion to original click
6

Revenue credited

Message, creative, and offer credited with revenue

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Attribution Types

TypeDescription
DirectClick → immediate conversion
Click-throughClick → conversion within window
View-throughMessage sent → conversion (no click)
View-through attribution is available but typically disabled. Most attribution is click-based.

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What Gets Credited

When a conversion is attributed, credit flows to:
  • Message: The specific sent message
  • Creative: The template used
  • Offer: The offer that was clicked
  • Contact: The contact who converted
  • Campaign: The schedule that sent it

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Revenue Metrics

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Per Message

Message ID: msg_abc123
Sent to: +1***1234
Clicked: Yes
Conversions: 1
Revenue: $24.99

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Per Creative

Creative: "Summer Sale 20%"
Total sends: 10,000
Total clicks: 1,200
Conversions: 48
Revenue: $1,152
Revenue per send: $0.12

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Per Offer

Offer: Summer Clearance
Messages: 50,000
Clicks: 6,000
Conversions: 240
Revenue: $5,760
EPC: $0.96

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Multi-Touch Considerations

If a contact clicks multiple messages before converting: 
Monday: Clicks Message A
Wednesday: Clicks Message B
Friday: Converts

Attribution: Message A (first click)
First click wins. Message B is tracked but not credited.

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Syncing Conversions

Conversions come from:

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Affiliate Platforms

TUNE, Everflow, and other platforms send conversion postbacks: 
Postback: conversion_id=123, payout=$25, click_id=abc
Trackly matches click_id to the original click.

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Manual Import

For non-integrated platforms, import conversions via CSV:
  1. Go to Offers > Import Conversions
  2. Upload CSV with click IDs and revenue
  3. System matches and attributes

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Viewing Attribution

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In Reports

The Performance Report shows:
  • Revenue by creative
  • Revenue by offer
  • Revenue by date
  • Revenue by campaign

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In Message Detail

Click on a message to see:
  • Was it clicked?
  • Did it convert?
  • Revenue attributed

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In Contact Profile

See a contact’s journey:
  • Messages received
  • Clicks
  • Conversions
  • Total revenue

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Troubleshooting

Check:
  • Was the click within the attribution window?
  • Does the click_id match?
  • Was the conversion already attributed elsewhere?
Verify:
  • Conversion sync is working
  • Payout amounts are correct
  • Attribution window is appropriate
Ensure:
  • Postback URLs are configured correctly
  • Click IDs are being passed through
  • Platform is sending postbacks

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Best Practices

Longer windows capture more conversions but may over-attribute. 7-14 days is typical.
Test with a manual conversion to ensure attribution flows correctly.
Cross-reference Trackly revenue with your affiliate platform totals.

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Next Steps

Offers

Manage offers and payouts

TUNE Integration

Sync with TUNE/HasOffers