Click Attribution

Attribution connects revenue back to the messages and offers that drove it. Understand how Trackly tracks the customer journey.

Attribution Model

Trackly uses first-click attribution:

The first click on a message gets credit for conversions
Subsequent clicks are tracked but not counted as new engagements
Conversions within the attribution window are linked to that click

Attribution Window

The attribution window defines how long after a click a conversion can be attributed:

Click at 10:00 AM
Conversion at 3:00 PM same day → Attributed ✓
Conversion at 90 days later → Still attributed (within partnership lookback window)

Conversions are matched to clicks within a 90-day window. The offer-level Click Window setting does not change this — attribution currently uses a fixed 90-day lookback regardless of that setting.

How It Works

Message sent

Message with tracked link sent to contact

Contact clicks

Click recorded with timestamp

Contact converts

Purchase/conversion on advertiser site

Conversion synced

Conversion data synced from affiliate platform

Attribution matched

System matches conversion to original click

Revenue credited

Message, creative, and offer credited with revenue

Attribution Types

Type	Description
Click	Conversion matched to a recorded click
Coupon	Conversion attributed via a coupon code, with no click involved
Postback	Conversion reported directly by the affiliate platform’s postback
Orphan	Conversion received, but no matching click could be found
Sale	Revenue synced from an affiliate platform, or reported through the Revenue API, and credited to the message without a click lookup
Send	Revenue reported through the Revenue API and credited to the message send rather than to a click

What Gets Credited

When a conversion is attributed, credit flows to:

Message: The specific sent message
Creative: The template used
Offer: The offer that was clicked
Contact: The contact who converted
Campaign: The schedule that sent it

Revenue Metrics

Per Message

Message ID: msg_abc123
Sent to: +1***1234
Clicked: Yes
Conversions: 1
Revenue: $24.99

Per Creative

Creative: "Summer Sale 20%"
Total sends: 10,000
Total clicks: 1,200
Conversions: 48
Revenue: $1,152
Revenue per send: $0.12

Per Offer

Offer: Summer Clearance
Messages: 50,000
Clicks: 6,000
Conversions: 240
Revenue: $5,760
EPC: $0.96

Multi-Touch Considerations

If a contact clicks multiple messages before converting:

Monday: Clicks Message A
Wednesday: Clicks Message B
Friday: Converts

Attribution: Message A (first click)

First click wins. Message B is tracked but not credited.

Syncing Conversions

Conversions come from:

Affiliate Platforms

TUNE, Everflow, and other platforms send conversion postbacks:

Postback: conversion_id=123, payout=$25, click_id=abc

Trackly matches click_id to the original click.

Viewing Attribution

In Reports

The Performance Report shows:

Revenue by creative
Revenue by offer
Revenue by date
Revenue by campaign

In Message Detail

Click on a message to see:

Was it clicked?
Did it convert?
Revenue attributed

In Contact Profile

See a contact’s journey:

Messages received
Clicks
Conversions
Total revenue

Troubleshooting

Conversion not attributed

Check:

Was the click within the attribution window?
Does the click_id match?
Was the conversion already attributed elsewhere?

Revenue seems off

Verify:

Conversion sync is working
Payout amounts are correct
The conversion fell inside the 90-day attribution window

Missing conversions

Ensure:

Postback URLs are configured correctly
Click IDs are being passed through
Platform is sending postbacks

Best Practices

Verify postback setup

Test with a manual conversion to ensure attribution flows correctly.

Compare to platform data

Cross-reference Trackly revenue with your affiliate platform totals.

Next Steps

Offers

Manage offers and payouts

TUNE Integration

Sync with TUNE/HasOffers

Getting Started

AI Agents & MCP

Guides

Account & Team

Integrations

Resources

Attribution Model

Attribution Window

How It Works

Attribution Types

What Gets Credited

Revenue Metrics

Per Message

Per Creative

Per Offer

Multi-Touch Considerations

Syncing Conversions

Affiliate Platforms

Viewing Attribution

In Reports

In Message Detail

In Contact Profile

Troubleshooting

Best Practices

Next Steps

Offers

TUNE Integration

​Attribution Model

​Attribution Window

​How It Works

​Attribution Types

​What Gets Credited

​Revenue Metrics

​Per Message

​Per Creative

​Per Offer

​Multi-Touch Considerations

​Syncing Conversions

​Affiliate Platforms

​Viewing Attribution

​In Reports

​In Message Detail

​In Contact Profile

​Troubleshooting

​Best Practices

​Next Steps

Offers

TUNE Integration

Attribution Model

Attribution Window

How It Works

Attribution Types

What Gets Credited

Revenue Metrics

Per Message

Per Creative

Per Offer

Multi-Touch Considerations

Syncing Conversions

Affiliate Platforms

Viewing Attribution

In Reports

In Message Detail

In Contact Profile

Troubleshooting

Best Practices

Next Steps