Trackly SMS offers flexible scheduling options for your campaigns, from immediate sends to complex recurring patterns.
Schedule Types
Send Now
Send immediately after saving:
- Create your campaign
- Select Send Now
- Click Schedule
- Messages start queuing immediately
“Send now” means messages start queuing. Actual delivery depends on queue size and provider capacity.
Scheduled Send
Send at a specific future time:
- Select Scheduled
- Pick the date and time
- Choose timezone (your timezone or contact’s local timezone)
- Click Schedule
The campaign will trigger at the specified time.
Recurring Send
Send on a repeating schedule:
- Select Recurring
- Set the send time
- Select days of the week
- Optionally set a date range
Recurring Configuration
Days of Week
Select which days the campaign should run:
☑️ Monday
☐ Tuesday
☑️ Wednesday
☐ Thursday
☑️ Friday
☐ Saturday
☐ Sunday
Time
Set the send time in 24-hour format:
Date Range (Optional)
Limit the recurring schedule to specific dates:
Start date: 2024-01-01
End date: 2024-03-31
Local Timezone Sending
Target contacts at their optimal local time:
Fixed Timezone
Contact's Timezone
All contacts receive at 10 AM Eastern, regardless of their location. Send at: 10:00 AM (local)
- NYC contact: 10:00 AM ET
- Chicago contact: 10:00 AM CT
- LA contact: 10:00 AM PT
How Local Timezone Works
- Contact’s timezone is determined from their phone number area code or explicit setting
- The campaign triggers in rolling waves across timezones
- Eastern contacts get it first, Pacific contacts later
Contacts without timezone data receive messages in your account’s default timezone.
Frequency Capping
Prevent over-messaging with frequency caps:
Skip contacts who received a message within: 24 hours
How It Works
When the campaign evaluates a contact:
- Check when they last received a message
- If within the cap window, skip them
- If outside the window, include them
Recommendations
| Use Case | Cap |
|---|
| Daily campaigns | 24 hours |
| Every-other-day | 48 hours |
| Weekly digest | 6 days |
| Aggressive promotion | 12 hours |
Scheduling Best Practices
Optimal Send Times
General guidelines (test for your audience):
| Day | Best Times | Avoid |
|---|
| Weekdays | 10 AM - 2 PM | Before 8 AM, after 9 PM |
| Saturday | 10 AM - 12 PM | Very early, very late |
| Sunday | 11 AM - 1 PM | Morning before 10 AM |
Time Zone Considerations
- B2C: Local timezone is usually best
- B2B: Fixed timezone (business hours) may work better
- Promotional: Consider recipient’s likely activity times
Avoiding Conflicts
When running multiple campaigns:
- Space sends at least 2-4 hours apart
- Use frequency capping to prevent double-sending
- Check the calendar view for overlaps
Campaign Calendar
View all scheduled campaigns in the calendar:
- Go to Schedules
- Click Calendar View
- See campaigns by day/week
This helps identify:
- Overlapping sends
- Gaps in communication
- Over-scheduled days
Pausing and Resuming
Pause a Campaign
To temporarily stop a recurring campaign:
- Find the campaign in the list
- Click Pause
- Campaign stops sending
Resume a Campaign
- Click Resume on a paused campaign
- It continues from the next scheduled occurrence
Pausing doesn’t cancel queued messages—only prevents new ones from queuing.
Editing Scheduled Campaigns
You can edit scheduled campaigns before they send:
| What | Editable? |
|---|
| Audience | ✅ Yes |
| Creative/Offers | ✅ Yes |
| Send time | ✅ Yes |
| Sending list | ⚠️ May affect pending messages |
Editing a recurring campaign affects all future occurrences. Past sends are unchanged.
Canceling a Campaign
To cancel a scheduled send:
- Find the campaign
- Click Cancel or Delete
- Confirm cancellation
Messages already in the queue may still send. Contact support to cancel queued messages.
Next Steps
