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Trackly SMS automatically tracks link clicks in your messages, providing insights into engagement and revenue attribution.

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How It Works

  1. URLs are shortened: Links in your messages become trackable short URLs
  2. Clicks are logged: When recipients click, we record the event
  3. Redirect happens: User is sent to the original destination
  4. Attribution flows: Clicks are linked to messages, offers, and revenue
Message: "Shop now: trk.ly/abc123"
                    ↓
            Contact clicks
                    ↓
            Click recorded
                    ↓
         Redirect to destination
                    ↓
         Revenue attributed (if conversion)

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What’s Tracked

Data PointDescription
Click timestampWhen the click occurred
Message IDWhich message was clicked
OfferWhich offer was linked
ContactWho clicked
IP addressFor bot detection
User agentBrowser/device info

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URL Format

Short links use your configured domain: 
trk.ly/abc123
yourbrand.link/def456
Each link gets a unique 7-character ID:
  • Randomly generated
  • Unique per message
  • Includes the offer binding
Messages can have multiple tracked links: 
"Clothing sale: {{link1}}
Electronics: {{link2}}"
Each link is tracked separately.

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First-Click Attribution

Trackly uses first-click attribution for analytics:
  1. First click is recorded as the primary click
  2. Subsequent clicks are logged but not counted as “new clicks”
  3. Revenue is attributed to the first click
We track all clicks, but reports focus on unique (first) clicks per contact per message.

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Click Confirmation

Clicks are confirmed immediately:
  • Real-time logging
  • Instant redirect
  • No noticeable delay

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Use Cases

Engagement Tracking

See which messages get clicks

A/B Testing

Compare click rates across variants

Revenue Attribution

Link sales back to specific messages

Audience Building

Create segments based on click behavior

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Reporting

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Message-Level

See clicks per message:
  • Total clicks
  • Unique clicks
  • Click rate (clicks / sent)

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Offer-Level

See clicks per offer:
  • Which offers get the most engagement
  • Revenue per offer

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Creative-Level

See clicks per creative:
  • Compare performance across templates
  • Identify top performers
When you bind an offer to a link: 
{{link1}} → Summer Sale Offer
Clicks and conversions are attributed to that offer, enabling:
  • Offer performance comparison
  • Revenue tracking per offer
  • Payout calculation

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Privacy & Compliance

We collect:
  • Click timestamp
  • IP address (for bot detection)
  • User agent (for bot detection)
  • Message/contact association
Click data is retained according to your account settings and our data retention policy.

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Next Steps

Bot Detection

Filter out automated clicks

Attribution

How revenue is attributed