What You’ll Build
An audience of “Active Clickers” — contacts who have clicked a link in the last 7 days.Prerequisites
A Trackly SMS account with some contacts
At least one sending list with contacts
Some message history (contacts need clicks to match)
Step 1: Open Audience Builder
- Log into the Trackly SMS Dashboard
- Navigate to Audiences in the sidebar
- Click New Audience
Step 2: Name Your Audience
Give it a descriptive name:Step 3: Select Lists
Choose which sending lists to include:- Check the lists you want to target
- Contacts matching your conditions on ANY selected list will be included
Step 4: Add a Condition
Click Add Condition and configure:| Field | Operator | Value |
|---|---|---|
last_clicked_at | within the last | 7 days |
Step 5: Preview
Click Preview to see:- Estimated audience size
- Sample contacts that match
Step 6: Save
Click Create Audience to save. Your audience is now ready to use in campaigns!Using Your Audience
In a Campaign
- Create a new Schedule
- In the audience section, select “Active Clickers - Last 7 Days”
- Continue with campaign setup
Combining Audiences
Select multiple audiences when scheduling. Contacts matching ANY selected audience will receive the message.Next Level: Add More Conditions
Make your audience more specific:Example: High-Value Active Clickers
Example: Specific State
Quick Reference: Common Conditions
| Goal | Condition |
|---|---|
| Recent clickers | last_clicked_at within 7 days |
| Non-clickers | last_clicked_at NOT within 30 days |
| New signups | signup_date within 7 days |
| High-value | revenue_total > 100 |
| Never purchased | has_revenue = false |
| Specific state | state = “CA” |
Troubleshooting
Audience is empty
Audience is empty
- Check if contacts have the data you’re filtering on
- Verify the condition logic (AND vs OR)
- Try relaxing conditions (longer time window, etc.)
Audience too large
Audience too large
- Add more conditions to narrow it down
- Use AND logic to require multiple criteria