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Documentation Index

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This quickstart walks you through creating an audience to target specific contacts for your campaigns.

What You’ll Build

An audience of “Active Clickers” — contacts who have clicked a link in the last 7 days.

Prerequisites

A Trackly SMS account with some contacts
At least one sending list with contacts
Some message history (contacts need clicks to match)

Step 1: Open Audience Builder

  1. Log into the Trackly SMS Dashboard
  2. Navigate to Audiences in the sidebar
  3. Click New Audience

Step 2: Name Your Audience

Give it a descriptive name:
Active Clickers - Last 7 Days

Step 3: Select Lists

Choose which sending lists to include:
  1. Check the lists you want to target
  2. Contacts matching your conditions on ANY selected list will be included

Step 4: Add a Condition

Click Add Condition and configure:
FieldOperatorValue
last_clicked_atwithin the last7 days
This targets contacts who clicked a link in the past week.

Step 5: Preview

Click Preview to see:
  • Estimated audience size
  • Sample contacts that match
Verify the audience looks right.

Step 6: Save

Click Create Audience to save. Your audience is now ready to use in campaigns!

Using Your Audience

In a Campaign

  1. Create a new Schedule
  2. In the audience section, select “Active Clickers - Last 7 Days”
  3. Continue with campaign setup

Combining Audiences

Select multiple audiences when scheduling. Contacts matching ANY selected audience will receive the message.

Next Level: Add More Conditions

Make your audience more specific:

Example: High-Value Active Clickers

Condition 1: last_clicked_at within 7 days
AND
Condition 2: revenue_total > $50
Targets recent clickers who have also made purchases.

Example: Specific Carrier

Condition 1: last_clicked_at within 7 days
AND
Condition 2: carrier equals "T-Mobile"
Targets recent clickers on T-Mobile.

Quick Reference: Common Conditions

GoalCondition
Recent clickerslast_clicked_at within 7 days
Non-clickerslast_clicked_at NOT within 30 days
New signupssignup_date within 7 days
High-valuerevenue_total > 100
Never purchasedhas_revenue = false
Specific carriercarrier = “T-Mobile”
Specific timezonetimezone in [“America/New_York”, “America/Chicago”]
Not on DNC liston_dnc = false
Custom field matchcustom_fields.source = “facebook”

Troubleshooting

  • Check if contacts have the data you’re filtering on
  • Verify the condition logic (AND vs OR)
  • Try relaxing conditions (longer time window, etc.)
  • Add more conditions to narrow it down
  • Use AND logic to require multiple criteria

Next Steps

Schedule a Campaign

Send to your audience

Segmentation Guide

Advanced AND/OR logic