Revenue Tracking

Revenue tracking connects sales back to the messages that drove them. Understand your ROI and optimize for performance.

How Revenue Flows

Message with offer sent

Contact receives message with tracked offer link

Contact clicks

Click is recorded with unique click_id

Contact converts

Makes purchase on advertiser site

Postback received

Affiliate platform sends conversion data

Revenue attributed

Trackly matches conversion to click → message → creative

Revenue Sources

Revenue can enter Trackly through five attribution methods:

Method	Description
TUNE Sales Sync	Hourly sync via `Report/getConversions` API with 7-day lookback
Direct Postback	`GET /conv/offer` — server-to-server postback with `offer_id`, `message_id`, `revenue`, `txn_id`, and `postback_secret`
Click-Based	`GET /conv` — postback with `link_id` from a prior click, resolving to the original message
Pixel-Based	`GET /pixel/<link_id>.gif` — 1x1 transparent GIF for image-tag tracking
Coupon-Based	`GET /conv/coupon` — clickless attribution using a coupon code

Affiliate Platforms

TUNE/HasOffers: Hourly sync of offers and conversions
Everflow: Offer and affiliate data sync (conversions via partnership endpoints)
Cake: Offer and affiliate data sync (conversions via partnership endpoints)

Conversion Event Types

The conversion handler supports: lead, sale, rebill, refund, chargeback, install, signup. Conversions are deduplicated by external_id.

Timestamp

Manual Entry

Coming Soon — CSV revenue import is not yet available. Revenue is currently tracked automatically through platform integrations (TUNE, Everflow, Cake).

Revenue Metrics

Per Message

Individual message performance:

Message to: +1***1234
Clicked: Yes
Converted: Yes
Revenue: $24.99

Per Creative

Aggregate creative performance:

Creative: "Flash Sale 50%"
Sends: 10,000
Clicks: 1,200
Conversions: 48
Revenue: $1,152
Revenue/Send: $0.12

Per Offer

Offer-level performance:

Offer: Summer Clearance
Total clicks: 15,000
Conversions: 600
Revenue: $14,400
EPC: $0.96
Conv Rate: 4%

Per Campaign

Campaign ROI:

Campaign: Weekend Promo
Messages sent: 25,000
Segments used: 35,000
Cost: ~$350
Revenue: $2,100
ROI: 500%

Reports

Performance Report

View revenue by:

Date range
Creative
Offer
Sending list
Custom dimensions

LTV Cohort Report

Track revenue over time by signup cohort:

January signups:
- 7-day revenue: $12,000
- 14-day revenue: $20,000
- 30-day revenue: $28,000
- 60-day revenue: $38,000
- Lifetime revenue: $52,000

LTV windows available: 7d, 14d, 30d, 60d, and Lifetime.

Revenue by Contact

See individual contact value:

Contact: +1***5678
Lifetime sends: 45
Lifetime clicks: 12
Lifetime revenue: $156

Attribution Window

Conversions must occur within the attribution window to be credited. The attribution window is set at the time of attribution and applies globally — it is not configurable per offer.

Window	Good For
24 hours	Impulse purchases
7 days	Standard e-commerce
30 days	Considered purchases

Revenue Calculations

Revenue per Send

Revenue per Send = Total Revenue / Total Sends

Key efficiency metric—how much each message earns.

EPC (Earnings per Click)

EPC = Total Revenue / Total Clicks

Indicates click quality and offer performance.

ROAS (Return on Ad Spend)

ROAS = Revenue / (Sends × Cost per Segment)

Your return on messaging investment.

Optimizing Revenue

By Creative

Identify top revenue-generating creatives:

Run Performance Report by creative
Sort by Revenue per Send
Use top performers more, retire underperformers

By Audience

Find high-value segments:

Run report by custom dimension (state, signup source, etc.)
Create audiences of high-revenue segments
Prioritize these in campaigns

By Offer

Compare offer performance:

View offers sorted by EPC
Focus on high-EPC offers
Retire low performers

Troubleshooting

Revenue not showing

Check:

Are postbacks configured correctly?
Is the click_id being passed?
Is the conversion within the attribution window?

Revenue seems low

Verify:

Payout amounts are current
All conversions are being captured
Attribution window is appropriate

Duplicate revenue

Ensure:

Postbacks aren’t firing multiple times
Manual imports don’t duplicate platform data

Next Steps

Reporting

Detailed analytics

TUNE Integration

Automate revenue sync

Getting Started

Guides

Account & Team

Integrations

Resources

How Revenue Flows

Revenue Sources

Affiliate Platforms

Conversion Event Types

Manual Entry

Revenue Metrics

Per Message

Per Creative

Per Offer

Per Campaign

Reports

Performance Report

LTV Cohort Report

Revenue by Contact

Attribution Window

Revenue Calculations

Revenue per Send

EPC (Earnings per Click)

ROAS (Return on Ad Spend)

Optimizing Revenue

By Creative

By Audience

By Offer

Troubleshooting

Next Steps

Reporting

TUNE Integration

​How Revenue Flows

​Revenue Sources

​Affiliate Platforms

​Conversion Event Types

​Manual Entry

​Revenue Metrics

​Per Message

​Per Creative

​Per Offer

​Per Campaign

​Reports

​Performance Report

​LTV Cohort Report

​Revenue by Contact

​Attribution Window

​Revenue Calculations

​Revenue per Send

​EPC (Earnings per Click)

​ROAS (Return on Ad Spend)

​Optimizing Revenue

​By Creative

​By Audience

​By Offer

​Troubleshooting

​Next Steps

Reporting

TUNE Integration

How Revenue Flows

Revenue Sources

Affiliate Platforms

Conversion Event Types

Manual Entry

Revenue Metrics

Per Message

Per Creative

Per Offer

Per Campaign

Reports

Performance Report

LTV Cohort Report

Revenue by Contact

Attribution Window

Revenue Calculations

Revenue per Send

EPC (Earnings per Click)

ROAS (Return on Ad Spend)

Optimizing Revenue

By Creative

By Audience

By Offer

Troubleshooting

Next Steps