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Revenue tracking connects sales back to the messages that drove them. Understand your profit and optimize for performance.

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How Revenue Flows

1

Message with offer sent

Contact receives message with tracked offer link
2

Contact clicks

Click is recorded with unique click_id
3

Contact converts

Makes purchase on advertiser site
4

Postback received

Affiliate platform sends conversion data
5

Revenue attributed

Trackly matches conversion to click → message → creative

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Revenue Sources

Revenue can enter Trackly through five attribution methods:

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Affiliate Platforms

  • TUNE/HasOffers: Hourly sync of offers and conversions
  • Everflow: Offer and affiliate data sync (conversions via partnership endpoints)
  • Cake: Offer and affiliate data sync (conversions via partnership endpoints)

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Conversion Event Types

Supported conversion event types: lead, sale, rebill, refund, chargeback, install, signup. Conversions are deduplicated by external_id.

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API Entry

Record revenue programmatically with the Revenue API — submit up to 1,000 revenue records in a single call, each tied to a message ID.

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Revenue Metrics

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Per Message

Individual message performance:

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Per Creative

Aggregate creative performance:

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Per Offer

Offer-level performance:

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Per Campaign

Performance Report grouped by Send Name:

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Reports

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Performance Report

View revenue by:
  • Date range
  • Creative
  • Offer
  • Sending list
  • Custom dimensions

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LTV Cohort Report

Track revenue over time by signup cohort:
LTV windows available: 7d, 14d, 30d, 60d, and Lifetime.

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Revenue by Contact

See individual contact value:

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Attribution Window

Conversions matched through a partner-network click are credited only when that click falls inside a 90-day lookback. This window applies globally and is not configurable per offer.

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Revenue Calculations

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Revenue per Send

Key efficiency metric—how much each message earns.

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EPC (Earnings per Click)

Indicates click quality and offer performance.

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Profit

Your net return once messaging and blast costs are factored in.

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Optimizing Revenue

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By Creative

Identify top revenue-generating creatives:
  1. Sort the Creatives page by RPS (Revenue Per Send)
  2. Or run the Performance Report grouped by creative and sort by EPM
  3. Use top performers more, retire underperformers

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By Audience

Find high-value segments:
  1. Run report by custom dimension (state, signup source, etc.)
  2. Create audiences of high-revenue segments
  3. Prioritize these in campaigns

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By Offer

Compare offer performance:
  1. View offers sorted by EPC
  2. Focus on high-EPC offers
  3. Retire low performers

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Troubleshooting

Check:
  • Are postbacks configured correctly?
  • Is the click_id being passed?
  • Is the conversion within the attribution window?
Verify:
  • Payout amounts are current
  • All conversions are being captured
  • Conversions are arriving inside the 90-day click lookback
Ensure:
  • Postbacks aren’t firing multiple times
  • API-recorded conversions aren’t duplicating platform-synced ones

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Next Steps

Reporting

Detailed analytics

TUNE Integration

Automate revenue sync