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Revenue tracking connects sales back to the messages that drove them. Understand your ROI and optimize for performance.

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How Revenue Flows

1

Message with offer sent

Contact receives message with tracked offer link
2

Contact clicks

Click is recorded with unique click_id
3

Contact converts

Makes purchase on advertiser site
4

Postback received

Affiliate platform sends conversion data
5

Revenue attributed

Trackly matches conversion to click → message → creative

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Revenue Sources

Revenue can enter Trackly through five attribution methods:
MethodDescription
TUNE Sales SyncHourly sync via Report/getConversions API with 7-day lookback
Direct PostbackGET /conv/offer — server-to-server postback with offer_id, message_id, revenue, txn_id, and postback_secret
Click-BasedGET /conv — postback with link_id from a prior click, resolving to the original message
Pixel-BasedGET /pixel/<link_id>.gif — 1x1 transparent GIF for image-tag tracking
Coupon-BasedGET /conv/coupon — clickless attribution using a coupon code

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Affiliate Platforms

  • TUNE/HasOffers: Hourly sync of offers and conversions
  • Everflow: Offer and affiliate data sync (conversions via partnership endpoints)
  • Cake: Offer and affiliate data sync (conversions via partnership endpoints)

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Conversion Event Types

The conversion handler supports: lead, sale, rebill, refund, chargeback, install, signup. Conversions are deduplicated by external_id.
  • Timestamp

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Manual Entry

Coming Soon — CSV revenue import is not yet available. Revenue is currently tracked automatically through platform integrations (TUNE, Everflow, Cake).

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Revenue Metrics

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Per Message

Individual message performance: 
Message to: +1***1234
Clicked: Yes
Converted: Yes
Revenue: $24.99

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Per Creative

Aggregate creative performance: 
Creative: "Flash Sale 50%"
Sends: 10,000
Clicks: 1,200
Conversions: 48
Revenue: $1,152
Revenue/Send: $0.12

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Per Offer

Offer-level performance: 
Offer: Summer Clearance
Total clicks: 15,000
Conversions: 600
Revenue: $14,400
EPC: $0.96
Conv Rate: 4%

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Per Campaign

Campaign ROI: 
Campaign: Weekend Promo
Messages sent: 25,000
Segments used: 35,000
Cost: ~$350
Revenue: $2,100
ROI: 500%

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Reports

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Performance Report

View revenue by:
  • Date range
  • Creative
  • Offer
  • Sending list
  • Custom dimensions

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LTV Cohort Report

Track revenue over time by signup cohort: 
January signups:
- 7-day revenue: $12,000
- 14-day revenue: $20,000
- 30-day revenue: $28,000
- 60-day revenue: $38,000
- Lifetime revenue: $52,000
LTV windows available: 7d, 14d, 30d, 60d, and Lifetime.

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Revenue by Contact

See individual contact value: 
Contact: +1***5678
Lifetime sends: 45
Lifetime clicks: 12
Lifetime revenue: $156

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Attribution Window

Conversions must occur within the attribution window to be credited. The attribution window is set at the time of attribution and applies globally — it is not configurable per offer.
WindowGood For
24 hoursImpulse purchases
7 daysStandard e-commerce
30 daysConsidered purchases

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Revenue Calculations

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Revenue per Send

Revenue per Send = Total Revenue / Total Sends
Key efficiency metric—how much each message earns.

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EPC (Earnings per Click)

EPC = Total Revenue / Total Clicks
Indicates click quality and offer performance.

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ROAS (Return on Ad Spend)

ROAS = Revenue / (Sends × Cost per Segment)
Your return on messaging investment.

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Optimizing Revenue

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By Creative

Identify top revenue-generating creatives:
  1. Run Performance Report by creative
  2. Sort by Revenue per Send
  3. Use top performers more, retire underperformers

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By Audience

Find high-value segments:
  1. Run report by custom dimension (state, signup source, etc.)
  2. Create audiences of high-revenue segments
  3. Prioritize these in campaigns

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By Offer

Compare offer performance:
  1. View offers sorted by EPC
  2. Focus on high-EPC offers
  3. Retire low performers

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Troubleshooting

Check:
  • Are postbacks configured correctly?
  • Is the click_id being passed?
  • Is the conversion within the attribution window?
Verify:
  • Payout amounts are current
  • All conversions are being captured
  • Attribution window is appropriate
Ensure:
  • Postbacks aren’t firing multiple times
  • Manual imports don’t duplicate platform data

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Next Steps

Reporting

Detailed analytics

TUNE Integration

Automate revenue sync