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Rolling out now — until condition evaluation is enabled for your account, every condition takes the If False branch.Click conditions evaluate against messages this journey sent during the current enrollment. See Conditions for scoping details and wait-window guidance.
Here are proven journey patterns you can adapt for your use cases.

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Basic Welcome Series

Goal: Introduce new subscribers to your brand
Key points:
  • Immediate welcome with incentive
  • Follow up with product discovery
  • Close with urgency

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Engaged vs Non-Engaged

Goal: Different paths based on engagement
Key points:
  • Reward clickers with gratitude
  • Give non-clickers extra incentives
  • Multiple chances to convert

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VIP Recognition

Goal: Identify and treat high-value customers differently
Key points:
  • Immediate personalization
  • VIPs get better offers
  • Simpler journey for new customers

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Product Education

Goal: Teach customers about your product over time
Key points:
  • Triggered by custom_field with operator exists on product_purchased
  • Increasing sophistication over time
  • Natural transition to upsell

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Re-engagement

Goal: Win back inactive customers
Key points:
  • Use custom_field trigger with exists operator on last_purchase, combined with audience segmentation for time-based filtering
  • Escalating offers
  • Multiple touchpoints
  • Know when to stop

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Event-Based (Abandoned Browse)

Goal: Follow up after website visit
Key points:
  • Use custom_field trigger with exists operator on browsed_product
  • Quick follow-up (4 hours)
  • All template variables are supported: {{first_name}}, {{last_name}}, {{phone_number}}, {{day_of_week}}, {{date}}, {{sendId}}, {{brand_name}}, {{linkN}}, {{contact["field_name"]}}
  • Creates urgency

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Geographic Segments

Goal: Region-specific content
Key points:
  • Personalized by location
  • Local store promotion
  • Different messaging strategies

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Quick Tips

Use these examples as starting points. Customize for your brand and audience.
Run journeys on a small segment first. Check that steps work correctly.
Review step-by-step performance. Improve underperforming messages.
The best journeys are often the simplest. Start small and add complexity as needed.

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Journey Planning Template

When designing a new journey, answer:
  1. Who enters? (Trigger conditions)
  2. What’s the goal? (Click, purchase, engagement)
  3. How many messages? (3-5 is typical)
  4. What’s the timing? (Hours, days, weeks)
  5. Any branching needed? (Behavior-based paths)
  6. How does it end? (All paths reach exit)

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Next Steps

Build a Journey

Create your own

Conditions

Add branching logic