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Click conditions evaluate against messages this journey sent during the current enrollment. See Conditions for scoping details and wait-window guidance.
Here are proven journey patterns you can adapt for your use cases.

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Basic Welcome Series

Goal: Introduce new subscribers to your brand
Key points:
  • Immediate welcome with incentive
  • Follow up with product discovery
  • Close with urgency

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Engaged vs Non-Engaged

Goal: Different paths based on engagement
Key points:
  • Reward clickers with gratitude
  • Give non-clickers extra incentives
  • Multiple chances to convert

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VIP Recognition

Goal: Identify and treat high-value customers differently
Key points:
  • Immediate personalization
  • VIPs get better offers
  • Simpler journey for new customers

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Product Education

Goal: Teach customers about your product over time
Key points:
  • Triggered by custom_field with operator exists on product_purchased
  • Increasing sophistication over time
  • Natural transition to upsell

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Re-engagement

Goal: Win back inactive customers
Key points:
  • Use custom_field trigger with exists operator on last_purchase, combined with audience segmentation for time-based filtering
  • Escalating offers
  • Multiple touchpoints
  • Know when to stop

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Event-Based (Abandoned Browse)

Goal: Follow up after website visit
Key points:
  • Use custom_field trigger with exists operator on browsed_product
  • Quick follow-up (4 hours)
  • All template variables are supported: {{first_name}}, {{last_name}}, {{phone_number}}, {{day_of_week}}, {{date}}, {{sendId}}, {{brand_name}}, {{linkN}}, {{contact["field_name"]}}
  • Creates urgency

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Geographic Segments

Goal: Region-specific content
Key points:
  • Personalized by location
  • Local store promotion
  • Different messaging strategies

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Quick Tips

Use these examples as starting points. Customize for your brand and audience.
Run journeys on a small segment first. Check that steps work correctly.
Review step-by-step performance. Improve underperforming messages.
The best journeys are often the simplest. Start small and add complexity as needed.

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Journey Planning Template

When designing a new journey, answer:
  1. Who enters? (Trigger conditions)
  2. What’s the goal? (Click, purchase, engagement)
  3. How many messages? (3-5 is typical)
  4. What’s the timing? (Hours, days, weeks)
  5. Any branching needed? (Behavior-based paths)
  6. How does it end? (All paths reach exit)

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Next Steps

Build a Journey

Create your own

Conditions

Add branching logic