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Audiences let you define segments of contacts based on their behavior, attributes, and history. Instead of sending to everyone, you can target specific groups for more relevant messaging.

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What is an Audience?

An Audience is a saved set of filter conditions that define which contacts should receive a message. When you schedule a campaign, you select one or more audiences to target.
Audience Builder Interface

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Why Use Audiences?

Higher Engagement

Relevant messages get more clicks

Reduce Opt-Outs

Don’t over-message uninterested contacts

Maximize Revenue

Target high-value segments

A/B Testing

Test messages on specific groups

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Audience Types

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Dynamic Audiences

Dynamic audiences are evaluated at send time. The contacts included can change based on recent activity. Example: “Contacts who clicked in the last 7 days”
  • On Monday: includes 5,000 contacts
  • On Friday: includes 6,200 contacts (as more people click)

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Static Audiences

Static audiences are fixed at creation time. Useful for one-time campaigns to a specific group. Example: “Contacts who signed up on Black Friday 2024”
  • Always includes exactly 3,500 contacts

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Condition Types

Build audiences using these filter types:
CategoryConditionsExample
Time-BasedLast sent, last clicked, signup date”Last clicked within 7 days”
Count-BasedSend count, click count”Clicked more than 3 times”
Custom FieldsAny field you define”State equals California”
RevenueHas revenue, total revenue”Total revenue > $50”
SignupSignup method, signup list”Signed up via API”
TechnicalTimezone, carrier, line type”Carrier is Verizon”

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AND/OR Logic

Combine conditions with flexible logic:
Contact must match all conditions:
Last clicked within 7 days
AND Total revenue > $10
AND State = California
Matches contacts who clicked recently, have purchased, AND are in California.

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Multi-List Targeting

Audiences can span multiple sending lists. If a contact matches the audience conditions on any of the selected lists, they’re included. This is useful when:
  • You have contacts on multiple lists
  • You want to target based on behavior across lists
  • You’re running a cross-brand campaign

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Audience Size

Each audience shows an estimated size:
  • Cached Size: Updated periodically (fast but may be slightly stale)
  • Live Count: Calculated on demand (accurate but slower)
The cached size is shown in the audience list. Click “Refresh” to get a live count.

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Best Practices

Begin with a simple audience and add conditions as needed. It’s easier to refine than to debug a complex audience that’s too narrow.
Use the audience preview to see which contacts match. Check that your conditions work as expected.
Use names like “High-Value CA Clickers” instead of “Audience 1”. You’ll thank yourself later.
Select multiple audiences when scheduling a campaign. Contacts matching ANY audience are included.

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Next Steps

Create an Audience

Step-by-step guide

Segmentation Logic

AND/OR deep dive

Dynamic vs Static

Choose the right type

Quick Start

Build your first audience