Phone Numbers & Provisioning

Phone numbers are the foundation of SMS sending. This guide covers provisioning, configuration, and management.

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Number Types

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Providers

With managed provisioning, Trackly handles carrier routing for you — request a number and it is provisioned on a tier-1 route with no provider setup on your side. If you’d rather bring your own provider account, Trackly integrates directly with Infobip, CM, Twilio, and Lime (see BYOC below). Dual-route provisioning is supported for toll-free numbers — a single number can be provisioned across two routes for redundancy and faster setup.

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BYOC (Bring Your Own Carrier)

If you already have SMS provider credentials, you can use them directly with Trackly:

1. Configure your provider’s webhook forwarding to point to Trackly
2. Complete the 3-step webhook verification (credentials test → send test → webhook reply)
3. Your BYOC list is ready to send

BYOC lists support all Trackly features (tracking, billing, compliance) but use your own provider rates.

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Provisioning Process

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Step 1: Request a Number

1. Go to Number Requests
2. Click Request Number
3. Fill in details:
   • Business name
   • Use case description
   • Expected volume
   • Sample messages

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Step 2: Carrier Review

Carriers review your request for:

• Business legitimacy
• Compliance with guidelines
• Content appropriateness
• Volume reasonability

Timeline: 1-5 business days

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Step 3: Approval

Once approved:

• Number is assigned
• Provider account configured
• Ready to add to Trackly

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Step 4: Add to Trackly

1. Go to Lists
2. Click New List
3. Enter:
   • Phone number
   • Provider credentials
   • Brand name

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Provider Configuration

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Infobip

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Twilio

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CM

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Number Status

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Multiple Numbers

You can have multiple sending lists/numbers for:

• Different brands
• Different use cases
• Geographic targeting
• Load distribution

Each list operates independently with its own contacts.

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Number Health

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Delivery Rate

Monitor delivery success:

• 95%+ is healthy
• Below 90% investigate issues
• Below 80% may indicate problems

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Carrier Feedback

Watch for:

• Spam complaints
• High opt-out rates
• Carrier warnings

Discord alerts notify you of issues.

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Troubleshooting

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Best Practices

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Next Steps