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This page documents all available placeholder fields, template options, and brand config values for the white-label system.

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Template Options

TemplateFileBest For
Genericgeneric.htmlAny vertical — nutra, ecommerce, general content
Finance (Index)index.htmlFinancial newsletters, investing, market research
Finance (Watchdog)watchdog.htmlFinancial research with analyst carousel
The generic template is the default and recommended starting point. It accepts all content-section placeholders, making it fully customizable for any vertical without code changes.

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Brand Config Fields

These fields are available across all templates.

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Identity & URLs

PlaceholderPurposeExample
{{BRAND_NAME}}Brand name shown throughout the pageSmart Investors Daily
{{COMPANY_LEGAL_NAME}}Legal entity for terms/privacy pagesIt's Today Media
{{SITE_DOMAIN}}Domain namesmartinvestorsdaily.com
{{SITE_URL}}Homepage URL/
{{REDIRECT_URL}}Post-signup redirect/privacy-policy
{{SIGNUP_URL}}Signup form action URL/
{{SITE_CODE}}Internal code for trackingSMARTINVESTORS

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Contact Information

PlaceholderPurposeExample
{{CONTACT_EMAIL}}Contact email addresssupport@example.com
{{CONTACT_ADDRESS}}Physical mailing address (HTML allowed)123 Main St,<br/>Austin, TX 78701
{{CONTACT_PHONE}}Phone number(800) 555-1234
PlaceholderPurposeExample
{{GOVERNING_STATE}}Jurisdiction for legal pagesSouth Carolina

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Assets & Branding

PlaceholderPurposeExample
{{FAVICON_URL}}Favicon image path/static/favicon.svg
{{HEADER_BRAND}}Header content (text or HTML with img tag)My Brand or <img src="/static/logo.png" alt="My Brand" style="height: 40px;">

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Content Section Placeholders (Generic Template)

These placeholders are only used by generic.html. They allow full customization of page content without modifying the template.

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Colors

PlaceholderPurposeDefaultExample (Nutra)
{{PRIMARY_COLOR}}Accent color for links, buttons, form highlights#de1b1b#2d8a4e

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Hero Section

PlaceholderPurpose
{{HERO_TITLE}}Large headline in the hero area
{{HERO_DESCRIPTION}}Paragraph below the headline (HTML allowed, can reference {{BRAND_NAME}})

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How It Works

PlaceholderPurpose
{{HOWTO_STEPS}}Full <ol> HTML block with <li> steps
Example: 
<ol>
    <li>Our team curates the best content from trusted sources.</li>
    <li>We filter through the noise to find what matters most.</li>
    <li>Every day, <strong><em>{{BRAND_NAME}}</em></strong> delivers fresh content to you.</li>
</ol>

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FAQ

PlaceholderPurpose
{{FAQ_SECTION}}Full FAQ HTML block including the faq-content div and optional important-box
Example: 
<div class="faq-content">
    <div class="faq-item">
        <div class="faq-question">How Much Does it Cost?</div>
        <div class="faq-answer"><strong><em>{{BRAND_NAME}}</em></strong> is 100% Free!</div>
    </div>
    <div class="faq-item">
        <div class="faq-question">How Do I Unsubscribe?</div>
        <div class="faq-answer">Reply STOP to any text or click unsubscribe in emails.</div>
    </div>
</div>

<div class="important-box">
    <h3>IMPORTANT:</h3>
    <p>We will <strong>NEVER</strong> spam.</p>
</div>
PlaceholderPurpose
{{FOOTER_DISCLAIMER}}Legal disclaimer paragraphs in the footer (multiple <p> tags)

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Example Brand Configs

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Financial / Investing

"smartinvestorsdaily.com": {
    "_template": "index.html",       # Uses the finance-specific template
    "{{BRAND_NAME}}": "Smart Investors Daily",
    "{{COMPANY_LEGAL_NAME}}": "It's Today Media",
    "{{SITE_DOMAIN}}": "smartinvestorsdaily.com",
    "{{SITE_URL}}": "/",
    "{{REDIRECT_URL}}": "/privacy-policy",
    "{{SIGNUP_URL}}": "/",
    "{{SITE_CODE}}": "SMARTINVESTORS",
    "{{CONTACT_EMAIL}}": "email@smartinvestorsdaily.com",
    "{{CONTACT_ADDRESS}}": "930 Tahoe Blvd. Ste. 802, Incline Village, NV 89451",
    "{{CONTACT_PHONE}}": "(800) 206-4921",
    "{{GOVERNING_STATE}}": "Nevada",
    "{{FAVICON_URL}}": "/static/favicon.svg",
    "{{HEADER_BRAND}}": "Smart Investors Daily",
}

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Nutra / Health & Wellness

"healthylivingalerts.com": {
    "_template": "generic.html",
    "{{BRAND_NAME}}": "Healthy Living Alerts",
    "{{COMPANY_LEGAL_NAME}}": "Wellness Media LLC",
    "{{SITE_DOMAIN}}": "healthylivingalerts.com",
    "{{SITE_CODE}}": "HEALTHYLIVING",
    "{{CONTACT_EMAIL}}": "support@healthylivingalerts.com",
    "{{CONTACT_ADDRESS}}": "Wellness Media LLC, 123 Main St, Austin, TX 78701",
    "{{CONTACT_PHONE}}": "(800) 555-1234",
    "{{GOVERNING_STATE}}": "Texas",
    "{{PRIMARY_COLOR}}": "#2d8a4e",
    "{{HERO_TITLE}}": "Premium Health & Wellness Updates Delivered to You!",
    "{{HERO_DESCRIPTION}}": "Stay informed on the latest supplements and nutrition...",
    "{{FOOTER_DISCLAIMER}}": "<p>These statements have not been evaluated by the FDA...</p>",
    # ... plus HOWTO_STEPS, FAQ_SECTION
}

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Ecommerce / Deals

"dealsdaily.com": {
    "_template": "generic.html",
    "{{BRAND_NAME}}": "Deals Daily",
    "{{COMPANY_LEGAL_NAME}}": "Deals Daily LLC",
    "{{SITE_DOMAIN}}": "dealsdaily.com",
    "{{SITE_CODE}}": "DEALSDAILY",
    "{{CONTACT_EMAIL}}": "support@dealsdaily.com",
    "{{PRIMARY_COLOR}}": "#e85d04",
    "{{HERO_TITLE}}": "The Best Deals, Delivered Daily!",
    "{{HERO_DESCRIPTION}}": "Never miss a deal again. Get curated discounts and flash sales...",
    "{{FOOTER_DISCLAIMER}}": "<p>Prices and availability subject to change without notice...</p>",
    # ... plus HOWTO_STEPS, FAQ_SECTION
}

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CSS Classes Reference

When building {{HOWTO_STEPS}} and {{FAQ_SECTION}} HTML, use these CSS classes from the generic template:
ClassElementPurpose
faq-content<div>Wrapper for FAQ items
faq-item<div>Individual FAQ entry
faq-question<div>Question text (styled in orange)
faq-answer<div>Answer text
important-box<div>Yellow highlighted callout box
The how-it-works section uses a standard <ol> with <li> items — no special classes needed.

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Next Steps

Custom Domains Setup

DNS setup and onboarding steps

API Keys

Manage API access