> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tracklysms.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Your First Audience

> Build a targeted segment in under 5 minutes

This quickstart walks you through creating an audience to target specific contacts for your campaigns.

## What You'll Build

An audience of "Active Clickers" — contacts who have clicked a link in the last 7 days.

## Prerequisites

<Check>A Trackly SMS account with some contacts</Check>
<Check>At least one sending list with contacts</Check>
<Check>Some message history (contacts need clicks to match)</Check>

## Step 1: Open Audience Builder

1. Log into the [Trackly SMS Dashboard](https://app.tracklysms.com)
2. Navigate to **Audiences** in the sidebar
3. Click **New Audience**

## Step 2: Name Your Audience

Give it a descriptive name:

```
Active Clickers - Last 7 Days
```

## Step 3: Select Lists

Choose which sending lists to include:

1. Check the lists you want to target
2. Contacts matching your conditions on ANY selected list will be included

## Step 4: Add a Condition

Click **Add Condition** and configure:

| Field             | Operator        | Value  |
| ----------------- | --------------- | ------ |
| `last_clicked_at` | within the last | 7 days |

This targets contacts who clicked a link in the past week.

## Step 5: Preview

Click **Preview** to see:

* Estimated audience size
* Sample contacts that match

Verify the audience looks right.

## Step 6: Save

Click **Create Audience** to save.

Your audience is now ready to use in campaigns!

## Using Your Audience

### In a Campaign

1. Create a new Schedule
2. In the audience section, select "Active Clickers - Last 7 Days"
3. Continue with campaign setup

### Combining Audiences

Select multiple audiences when scheduling. Contacts matching ANY selected audience will receive the message.

## Next Level: Add More Conditions

Make your audience more specific:

### Example: High-Value Active Clickers

```
Condition 1: last_clicked_at within 7 days
AND
Condition 2: revenue_total > $50
```

Targets recent clickers who have also made purchases.

### Example: Specific Carrier

```
Condition 1: last_clicked_at within 7 days
AND
Condition 2: carrier equals "T-Mobile"
```

Targets recent clickers on T-Mobile.

## Quick Reference: Common Conditions

| Goal               | Condition                                               |
| ------------------ | ------------------------------------------------------- |
| Recent clickers    | `last_clicked_at` within 7 days                         |
| Non-clickers       | `last_clicked_at` NOT within 30 days                    |
| New signups        | `signup_date` within 7 days                             |
| High-value         | `revenue_total` > 100                                   |
| Never purchased    | `has_revenue` = false                                   |
| Specific carrier   | `carrier` = "T-Mobile"                                  |
| Specific timezone  | `timezone` in \["America/New\_York", "America/Chicago"] |
| Not on DNC list    | `on_dnc` = false                                        |
| Custom field match | `custom_fields.source` = "facebook"                     |

## Troubleshooting

<AccordionGroup>
  <Accordion title="Audience is empty">
    * Check if contacts have the data you're filtering on
    * Verify the condition logic (AND vs OR)
    * Try relaxing conditions (longer time window, etc.)
  </Accordion>

  <Accordion title="Audience too large">
    * Add more conditions to narrow it down
    * Use AND logic to require multiple criteria
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Schedule a Campaign" icon="calendar" href="/quickstarts/schedule-campaign">
    Send to your audience
  </Card>

  <Card title="Segmentation Guide" icon="diagram-project" href="/guides/audiences/segmentation-logic">
    Advanced AND/OR logic
  </Card>
</CardGroup>