> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tracklysms.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting Overview

> Analyze performance with comprehensive reports

Trackly SMS provides detailed reporting to help you understand performance, optimize campaigns, and track ROI.

## Available Reports

<CardGroup cols={2}>
  <Card title="Performance Report" icon="chart-line">
    Sends, clicks, conversions by various dimensions
  </Card>

  <Card title="LTV Cohort Report" icon="users">
    Lifetime value analysis by signup cohort
  </Card>

  <Card title="Dashboard KPIs" icon="gauge">
    At-a-glance key metrics
  </Card>

  <Card title="Campaign Reports" icon="paper-plane">
    Per-campaign performance
  </Card>
</CardGroup>

## Dashboard

The main dashboard shows:

| Metric        | Description              |
| ------------- | ------------------------ |
| Messages Sent | Total messages sent      |
| Delivery Rate | % successfully delivered |
| Click Rate    | % that clicked           |
| Revenue       | Total attributed revenue |
| Opt-outs      | Unsubscribes             |

### Time Range

View metrics for:

* Today
* Last 7 days
* Last 30 days
* Custom range

### Sparklines

Mini charts show trends over time for quick pattern recognition.

## Performance Report

Deep dive into performance by dimension:

### Available Dimensions

| Dimension    | Example                 |
| ------------ | ----------------------- |
| Date         | Daily performance       |
| Creative     | By message template     |
| Offer        | By affiliate offer      |
| Sending List | By phone number         |
| Custom       | Your defined dimensions |

### Metrics Available

| Metric      | Description            |
| ----------- | ---------------------- |
| Sends       | Messages sent          |
| Delivered   | Successfully delivered |
| Clicks      | Link clicks            |
| Conversions | Attributed conversions |
| Revenue     | Total revenue          |
| Click Rate  | Clicks / Sends         |
| Conv Rate   | Conversions / Clicks   |
| RPS         | Revenue per Send       |

## LTV Cohort Report

Analyze value over time by signup cohort:

```
January 2024 signups:
- 7-day revenue: $12,000
- 30-day revenue: $28,000
- 60-day revenue: $38,000
- Lifetime: $45,000
```

### Cohort Dimensions

Break down by:

* Date
* Week
* Month
* List name
* Carrier
* Custom dimensions

### Time Windows

View revenue at:

* 7 days
* 14 days
* 30 days
* 60 days
* Lifetime

## Exporting Data

<Info>
  **Coming Soon** — Export to CSV and Excel formats is not yet available. The reporting API currently returns data in JSON format only.
</Info>

Export reports for external analysis:

1. Run your report
2. Click **Export**
3. Choose format (CSV, Excel)
4. Download file

## Discord Access

View stats from Discord:

```
/sms usage period:month
/sms balance
```

See [Discord Commands](/integrations/discord-commands) for details.

## Next Steps

<CardGroup cols={2}>
  <Card title="Dimensions" icon="table-cells" href="/guides/reporting/dimensions">
    Configure custom dimensions
  </Card>

  <Card title="Metrics" icon="chart-bar" href="/guides/reporting/metrics">
    Understand each metric
  </Card>
</CardGroup>