> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tracklysms.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Offers Overview

> Manage affiliate offers and track revenue

Offers represent the products or promotions you're driving traffic to. Trackly tracks clicks, conversions, and revenue for each offer.

## What is an Offer?

An **Offer** contains:

* A tracking URL (destination)
* Payout information
* Performance metrics
* Platform integration settings

## Creating Offers

### Manual Creation

1. Go to **Offers**
2. Click **New Offer**
3. Enter details:
   * Name
   * Tracking URL
   * Payout (CPA, CPC, etc.)
4. Save

### Platform Sync

Sync offers automatically from:

* TUNE/HasOffers
* Everflow
* Other affiliate platforms

See [TUNE Integration](/guides/offers/tune-integration) for setup.

## Offer Fields

| Field            | Description                          |
| ---------------- | ------------------------------------ |
| **Name**         | Display name for the offer           |
| **Tracking URL** | Destination URL with tracking params |
| **Payout**       | Amount earned per conversion         |
| **Payout Type**  | CPA, CPC, revshare                   |
| **Status**       | Active, paused, archived             |
| **Advertiser**   | The brand/company                    |

## Linking Offers to Messages

In creatives, bind offers to link placeholders:

```
Creative: "Shop our sale: {{link1}}"
Offer binding: {{link1}} → Summer Sale Offer
```

When sent, the link becomes a trackable URL pointing to the offer.

## Performance Tracking

Each offer tracks:

| Metric              | Description                                   |
| ------------------- | --------------------------------------------- |
| **Clicks**          | Total clicks to this offer                    |
| **Conversions**     | Attributed sales                              |
| **Revenue**         | Total payout earned                           |
| **EPC**             | Earnings per click (`revenue_7d / clicks_7d`) |
| **Conversion Rate** | Conversions / Clicks                          |

### 7-Day Rolling Stats

The offer list shows 7-day rolling performance:

```
Summer Sale
Clicks: 2,450 (7d)
Conversions: 98
Revenue: $2,352
EPC: $0.96
```

## Offer Status

| Status       | Meaning              |
| ------------ | -------------------- |
| **Active**   | Available for use    |
| **Paused**   | Temporarily disabled |
| **Archived** | Hidden but preserved |

## Bot Filtering

Enable bot filtering per offer with the `filter_bots` boolean:

```
filter_bots: true
```

When enabled, bot detection is applied to clicks on this offer.

See [Bot Detection](/guides/link-tracking/bot-detection) for details.

## URL Parameters

Static query parameters on your offer URL pass through untouched:

```
https://advertiser.com/offer?promo=summer
```

You do **not** need to add a click-id parameter. Trackly attaches its click identifier to the URL automatically when a contact clicks — `sub5` for Everflow offers, `ad_id` for other platforms — and conversion syncs match on that identifier for attribution. (`{{click_id}}` is not a supported macro; if present it is passed through as literal text.)

## Multiple Offers in Messages

Use multiple link placeholders for different offers:

```
"Clothing: {{link1}}
Electronics: {{link2}}
Accessories: {{link3}}"
```

Each link can point to a different offer, tracked separately.

## Best Practices

<AccordionGroup>
  <Accordion title="Use descriptive names">
    "Summer Clothing Sale - 30% Off" beats "Offer 123"
  </Accordion>

  <Accordion title="Keep URLs updated">
    Expired or broken links hurt engagement. Archive old offers.
  </Accordion>

  <Accordion title="Track payout changes">
    Update payout amounts when they change for accurate revenue reporting.
  </Accordion>

  <Accordion title="Sync regularly">
    If using platform integration, ensure sync runs frequently.
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="TUNE Integration" icon="plug" href="/guides/offers/tune-integration">
    Sync from TUNE/HasOffers
  </Card>

  <Card title="Revenue Tracking" icon="dollar-sign" href="/guides/offers/revenue-tracking">
    Attribution and payouts
  </Card>
</CardGroup>